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Custom field names must uniquely identify their custom fields and are used in a number of back-end operations to reference those fields.

Aside from making a field name, make sure that each field name meets the following conditions:

A unique alphanumeric combination

Unique within its specified category

Begins with a letter

Does not include spaces, punctuation, or special characters, that is, a field name must be created from A through Z, a through z, and 0 through 9

Is no more than 30 characters long, unless it is of the type Involved, then it must be no more than 26 characters long

Is not a reserved word in your database server. (There are dozens of such words; refer to your database documentation for a list.)